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Smart Packaging Continues to Find New Opportunities

Widespread usage remains on the horizon, but more pilot projects are advancing.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Smart packaging is one of the most intriguing use cases for flexible and printed electronics. The ability to communicate between brand owners, retailers and customers offer everyone benefits. There have been successful retail projects, such as with specialty liquors and personal care products, but widespread adoption remains elusive. Still, there are signs that more widespread adoption is coming. Harman Vorenkamp, head of product development BU Tobacco, managing director, MMP Premium Printing...

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